Increase Your Sales by 30% With Visual-Oriented Menu Design

"People eat with their eyes first." This old saying is more valid than ever in the restaurant world. With the effect of social media, the presentation and visuality of food have become as important as its taste. ZekMenu's visual-oriented design is the key to increasing your sales right at this point.

The Power of Visuals

Research shows that menus with photos increase order rates by up to 30% compared to text-only menus.

• Whets the Appetite: A well-taken photo of a kebab or dessert triggers the customer's feeling of hunger.
• Makes Decision Making Easier: The customer doesn't have to imagine what they will eat, they see exactly how the plate will come.
• Manages Customer Expectation: Gives clear information about portion size and presentation, prevents disappointments.

How Should You Use Photos?

With ZekMenu's advanced image management features, you can turn your menu into an art gallery:

1. High Resolution: Do not use blurry or dark photos. If possible, get professional shooting done or use your smartphone with good light.
2. Be Realistic: The plate that will come before the customer and the plate in the photo must be the same.
3. Show Variations: If a product has different varieties (for example, different sizes of pizza), use visuals indicating these.

Featured Products

With special labels like "Recommendation of the Day" or "Chef's Choice" from the ZekMenu panel, you can showcase the products you want to sell or with high profit margins at the top with large visuals. This is the most gentle and effective way to guide the customer.

Remember, the digital menu is your showcase. Multiply your turnover by displaying your most beautiful dishes in the best way.