What is Menu Engineering? Increase Your Profitability

Your menu is not just a piece of paper (or screen) where dishes are listed; it is your restaurant's most powerful sales tool. "Menu Engineering" is the art of positioning products strategically in the menu by analyzing them according to their popularity and profitability rates. How do you do this engineering with the analytical data offered by ZekMenu?

Stars: High Profit, High Popularity

These are the flagships of your restaurant. They both sell a lot and earn a lot.

• Strategy: Display them in the most visible place of the menu (usually the top right corner or the first screen) with giant photos. Do not touch their prices, maintain their quality.

Plow Horses: Low Profit, High Popularity

Products that sell a lot but have low profit margins (e.g., Soup, soft drinks).

• Strategy: You can increase the price slightly or look for ways to reduce the portion cost. Keep them visible in the menu but don't put them at the very top.

Puzzles: High Profit, Low Popularity

Hidden treasures that are actually very profitable but not sold enough.

• Strategy: Marketing is needed to sell these. Highlight them as "Recommendation of the Day" in ZekMenu, make their photos more attractive, or tell your waiters to suggest them.

Dogs: Low Profit, Low Popularity

No one orders and they don't leave profit.

• Strategy: Remove from the menu. Do not let them occupy space and create stock costs.

Reports in the ZekMenu panel clearly show you which category which product falls into. You can increase your restaurant's profitability by 15-20% by making data-driven decisions.